Are you gearing up for an interview with the news media? Do you know what you should and should not do during the interview process? Media interviews are a crucial part of public relations and branding for any organization. 

Mishandling an interview with a reporter can cause irreparable damage to the image and reputation of the organization. Unfortunately, many individuals who face the media fail to appreciate the nuance and importance of their interactions with reporters. As a result, they make costly mistakes that lead to negative publicity, loss of credibility, and missed opportunities. 

To address this issue, this blog post presents a comprehensive guide on what not to do when being interviewed by a reporter. By reading and following the content of this guide, individuals can avoid common pitfalls and facilitate positive and productive interactions with media members.

Why are you Being Interviewed by a Reporter?

It is not uncommon for professionals to be interviewed by reporters. Journalists often contact individuals within an organization with information relevant to a particular story or event. High-level executives, subject matter experts, and spokespeople are often the ones chosen to be interviewed. 

Reporters may also seek out individuals who have undergone significant organizational changes or developments. Preparing for an interview is essential, as it presents an opportunity to communicate important messages to the public. By being transparent, knowledgeable, and reliable, professionals can make the most of their chance to connect with the media.

News Media Interviews: Don'ts!

There are a few things to avoid when being interviewed by a reporter. Here are several “don’ts” before your first, or next, in-person interview.

Don't Lie

It is critical to never lie to a reporter when engaging in an interview. This can have serious consequences for you and your organization, damaging your reputation. It is always better to admit that you don't know the answer to a question than to speculate or fabricate inaccurate information that could potentially mislead the public.

If you don't know the answer to a tough question, following up with the reporter as quickly as possible with verifiable, accurate information is essential. This demonstrates your commitment to honesty and integrity, which can ultimately build trust with the reporter and your company's credibility.

It's essential to remember that reporters are trained to seek out the truth, and their primary responsibility is to inform the public with factual information. Providing false information could harm your reputation and result in legal implications if the information is particularly damaging or malicious.

Never say, "no comment!"

When being interviewed by a media representative, one of the worst things you could do is say, "no comment." This response will make you appear evasive and uncooperative, and could even be seen as admitting guilt. It may seem as if you’re closing the door on the question, but any good reporter will tell you, it only increases their drive to get the answer. 

Moreover, saying "no comment" can create a negative perception of you, even if you are not guilty of wrongdoing. This is because the phrase implies that you are hiding something or that there is something to hide, which can fuel speculation and misinformation.

It is important to remember,  being interviewed by a reporter is an opportunity to tell your perspective and clarify any misunderstandings. In the case of an emergency, news interviews are how important safety information is shared. If you are not prepared to answer key questions, it can backfire. Preparation will help you offer an honest, forthright, and respectful response. You can express that you can’t respond directly to the particular question then offer to share information later, or provide alternative sources of information.

Don't use jargon

When preparing for a news media interview, it's important to remember to explain your key points clearly and concisely. Using industry jargon or acronyms can confuse the audience and detract from the key messages you're trying to convey. In layperson terms, it's best to stick to simple, short answers that are straight to the point – then stop. 

No sales pitches

When speaking with a reporter, it is important to avoid being too "sale-sy." This means you should refrain from making statements that are overly promotional or self-interested. Comments like "our product is the best on the market" or "our company is the leader in our industry" may seem like good ways to impress the reporter, but they won't necessarily be helpful for a successful interview.

Instead, focus on providing the reporter with specific details and facts to help them understand the topic you are discussing. For example, suppose you are talking about a new product your company is launching. In that case, describe the features and benefits of the product, along with any relevant data, additional information, or research that supports its effectiveness.

Avoid frustration

During an interview with a reporter, you must maintain your composure, especially when faced with interview questions that may provoke you. Losing your temper and becoming angry can damage your reputation and the message you are trying to convey. Keeping your emotions in check and remaining calm and professional throughout the interview is paramount.

One way to prevent losing your temper is by mentally preparing yourself before the actual interview. Anticipate additional questions that may arise and practice your responses to them calmly and collectively. This way, you will feel more confident and in control during the live interview, making it easier to handle potentially challenging questions.

Another vital aspect to consider is your body language. Nonverbal cues such as facial expressions, eye contact, hand gestures, and posture can communicate much about your emotions and state of mind during an interview. Therefore, it is essential to maintain a neutral or positive attitude and avoid displaying negative body language such as scowling, crossing your arms, or clenching your fists.

It is crucial to remember that reporters are trained to elicit important information from their subjects and to ask probing questions. They may challenge your views or opinions, but your responses must be respectful and professional, from the beginning to the end of the interview. 

Conclusion

Being interviewed by a reporter can be nerve-wracking, but it doesn't have to be. Following the tips outlined in this article (and a little preparation), you will present yourself and your organization effectively during an interview with a media representative. Remember: Never lie, avoid jargon, don't make sales pitches, and remain calm throughout the process! 

Media training support for a first time interviewee

In the world of media, one misstep can lead to catastrophic consequences. Interviews with reporters can be tricky, and it's essential to have the proper training to avoid any pitfalls. That's where C3 Collective comes in — with our team of veteran TV journalists, public relations professionals, and digital communications strategists. 

Our team has a vast area of expertise on both sides of the camera, and we know what it takes to navigate the ever-changing media landscape successfully. Whether you need proactive or reactive media training, we've got you covered. Our training will give you and your staff the knowledge, skills, and strategies to handle any situation that may arise during your first interview with a reporter, student journalist, or other news organization.

Don't let a lack of media training hold you back. Contact C3 Collective today to start your media training journey and gain the confidence and credibility you need to succeed.