A crisis can hit your company anytime in today's fast-paced and unpredictable world. Being prepared to handle these situations is crucial, whether it's a public scandal, a product defect, or a natural disaster. This is where a Crisis Communications Plan comes into play—a strategic guide designed to prepare your organization for the unexpected. 

Having a crisis communication plan is essential to any business, and evaluating its efficacy is critical in maintaining a robust and effective response plan. One such evaluation technique is conducting a "hot wash”. This review allows team members to assess their performance in real time while identifying areas of success and improvement.